
Unique
Client Needs
Covenant Harbor Bible Camp is a longstanding youth camp and retreat center in Lake Geneva, WI. They own premium lakefront property on Geneva Lake, and their guest service and amenities compete with the best of the best in this tourist mecca/resort community. The challenge facing Covenant Harbor is getting their message out.
Client
Goals
Many retreat markets are unaware of the depth of Harbor’s superior services and amenities. And even for churches and and campers who have taken advantage of Harbor’s summer programming, many are unfamiliar with the broader services they offer.
Covenant Harbor sought to…
1 – Widen their target market by demonstrating the breadth and value of their services.
2 – Deepen their current group enrollments, expanding the number of guests from churches and groups with which a steady relationship already exists.
Premio
Results
We knew that the use of video is common for camps and retreat centers, but we wanted to achieve more effective results for Harbor with a piece which visualized more than the their external offerings; we wanted to communicate the values on which the camp stands and has stood throughout their decades of service.
We worked closely with key camp leaders to understand what truly sets Harbor apart from its competition, then we set out to capture it on film. Relationship, service, engagement with nature/creation, and authentic worship are just some of the core values which Harbor expressed, and we think we captured these well in the final product.
Current Film:
Title:
Covenant Harbor
Running Time:
2:03 minutes
Release Date
August 3, 2023
Producer:
Genre:
- Promotional