CHALLENGE: Helping the community understand what makes Lake Geneva Schools special — and what could be lost without additional funding.
GOAL: Build video support for a $4M operational referendum by highlighting exceptional staff, strong student opportunities, and emerging district needs.
CHALLENGE: The district’s greatest strengths — student opportunities, support services, and exceptional staff — were easy to take for granted.
GOAL: Build understanding around a $14M operational referendum by showing what those strengths look like in everyday student life.
CHALLENGE: Communicating a $550M facilities referendum while helping the community understand its impact on student opportunity and career readiness.
GOAL: Connect facility investments to the programs, experiences, and pathways they make possible for students.