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A closer look at how we think, how we work, and what it’s like to partner with us.
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Real campaigns. Real communities. A closer look at what a full Premio referenda partnership looks like from the inside.
CHALLENGE: Helping the community understand what makes Lake Geneva Schools special — and what could be lost without additional funding.
GOAL: Build video support for a $4M operational referendum by highlighting exceptional staff, strong student opportunities, and emerging district needs.
CHALLENGE: The district’s greatest strengths — student opportunities, support services, and exceptional staff — were easy to take for granted.
GOAL: Build understanding around a $14M operational referendum by showing what those strengths look like in everyday student life.
CHALLENGE: Communicating a $550M facilities referendum while helping the community understand its impact on student opportunity and career readiness.
GOAL: Connect facility investments to the programs, experiences, and pathways they make possible for students.
Every project we take on is guided by the same framework – built over years of
documentary filmmaking & referenda work
We don’t stage moments.
We FIND them.
Voters trust what they can feel is real.
We transform complex budgets into relatable stories.
One compelling thread
No distractions.
Your facts are you strongest asset.
But even the most compelling facts need a story to carry them.
We build that story with you.
Documentary filmmaking. Actually.
Our craft is invisible – but the effect is undeniable.
More clarifying. More moving.
“Premio didn’t stage anything or put words in anyone’s mouth. They captured real moments
with real people – and transformed complex operational challenges into relatable
realities. They bring clarity, humanity, and credibility to issues that are often misunderstood.”
Director of Communications, Lake Geneva Schools
“Community members told us they finally understood the why – because they could see
the impact through real stories instead of charts or flyers. When voters can see the direct
connection between funding and what’s happening in classrooms, the complexity dissappears.”
Director of Communications, Stevens Point Area school District
“Operational referenda can feel complicated, but Premio’s videos broke things down in
a way anyone could understand. Instead of focusing on numbers, they highlighted the people
directly affected. It brought clarity that no chart or presentation ever could.”
Superintendent, Lake Geneva Schools
“School referenda almost always draw out a vocal minority of non-supporters, while the majority
of supporters remain silent. Premio gives an inspirational voice to those supporters.
We’ve worked exclusively with them for over a decade on dozens of
referenda video – because no one tells the story better than Premio.’
Senior Client Executive, Nexus Solutions®
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